Intercultural competence for your success in Russia a businessman who lived in Russia for years, once said: when I get off the plane in India, I see people with a different skin color, that dress is often quite different than in Europe, and I now understand that I am moving in a different culture. When I get off the plane in Russia, I see people who dress like other Europeans and also look like. Therefore you get underestimated at first glance, how much Russia actually differs from Western Europe.” The world is changing. Read more here: Federal Reserve Bank. Cultures change. Russia changed. The modern Russia is no longer comparable with which they met 20 years ago. The largest country in the world has players in a positive sense evolved global one, all prejudices despite.
Russia the R “in the much-quoted and so-called BRICS due to their population and their economic potential represents, the generic term for emerging markets, special Enjoy attention from the modern masters of the economy”. According to a study by Ernst & young, 14% of the managers surveyed in Western Europe Russia described as one of the most attractive investment locations. Thus, it was Russia ahead of Brazil and other Asian States, with the exception of China and India. 48% of respondents rated the attractiveness of the country in terms of investment within the next three years as significantly rising or rising. A few studies make intercultural challenges more transparent than a study that psychology today in the prestigious journal”was released March 2009. The amazing result: 70% of all international collaborations fail on intercultural issues 2/3 of all employees 40% of the posted comment about missing cultural preparation for missions abroad also countries where cultural differences are more than obvious break their stay abroad in advance from those generally applicable statistics include! The first step to prepare for challenges with Russia is a cross-cultural training. This is not only about how to keep correct knife and fork abroad. It is much more important, a sense of the foreign, to develop their own culture and to understand why things are, how they are.
Only who knows the “reasons behind actions”, so the backgrounds for the behavior of his Russian business partner, to act privately as also business successfully. On intercultural challenges proactively to address a, it is necessary to worry about their own as well as the foreign culture already in advance. For example, the knowledge of the history of a country that has shaped attitudes and taboo subjects is one of the basics of intercultural competence. The reading of history can convey only facts. It is therefore important to strike the bridge between the historical events and their impact on the culture and mentality. In the relationship between Germans and Russians comes this aspect on the basis of the common History of great importance to. A good intercultural company is able to accomplish exactly this to develop mutual understanding and trust to produce.